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SAP Customer Data Platform

Transform Your Customer Data into Actionable Insights

SAP Customer Data Platform helps you combine your customer data into a unified profile you can use to trigger engagement by delivering the right message at the right time.

The best way to stand out in today’s crowded market is to respond to your customers’ needs in real-time. But many organizations  are still struggling to find a solution that enables them to unify online and offline data, and use that data to trigger actions towards their customers.

SAP Customer Data Platform helps you understand your customers’ needs and behaviours on a deeper level – giving you a way to provide additional value at just the right time in their customer journey. This gives you the opportunity to delight them every step of the way,, while making sure you respect their privacy and the international regulations.   

As part of the SAP Customer Experience suite, SAP CDP enables agile, customer-centric business models that will help you win in the digital era. 

Your benefits of using SAP Customer Data Platform

Simplify Your Business Growth

Uncover hidden opportunities to boost revenue

Improve customer conversion, retention and loyalty

Navigate evolving data privacy challenges

Boost business growth while keeping IT costs in check

Features of SAP Customer Data Platform

Three Core Pillars

Companies collect customer data every day. But the huge amount of data they have – and the data silos present in most organizations – prevent them from getting the most out of it. SAP Customer Data Platform (SAP CDP) is based on three pillars which provide a foundation to organize, manage, and utilize your customer data in a structured way. 

Centralized Data Model: Deepen Your Customer Understanding

  • Customer data unification: get a complete view of your customers, including past interactions, events, and purchase information – helping you to understand the customer journey from an anonymous visitor to brand ambassador. 
  • High data availability: create a real-time customer profile by using first-party, second-party and third-party data either structured or unstructured, with known and anonymous attributes.
  • Customer insight: engage with your customers at just the right time, by classifying them into dynamic segments based on their actions and attributes.
  • Back-office pre-integration: create a truly unified customer profile by combining front-office, back-office, and experience data.
  • Adaptive business hierarchies: understand who owns the customer relationship across different business units of your organization.  


Proven Identity and Data Privacy Foundation to Build Trust

  • Purpose-driven data: avoid regulatory issues, earn customer trust and understand how they want to engage, with a proven data privacy foundation. 
  • Data governance: make sure that the data is collected and used to prompt engagement only when you have the required consent and processing purpose.
  • Zero-party expertise: proven foundation for customer identity, access, and consent management that ensures zero-party data shared by the customer can be trusted and activated smoothly.
  • Relationship ownership: easily unify and transfer customer data to the appropriate systems across different regions.

Targeted Insights for Real-time Customer Engagement

  • Contextual profile views for personalization: deliver the right message at the right time by combining core customer data with a unified customer profile. 
  • Real-time decisioning core: plan and trigger real-time actions based on your customers’ behaviour and attributes. 
  • Industry accelerator: industry-tailored features and insights help you to quickly grow and scale your business.  
  • Enterprise customer data orchestration: customer data is enriched with context and pushed to the right engagement systems based on purpose.

Migros – the largest Swiss retailer – works with NETCONOMY to unify customer data, build trust and enable targeted engagements

We’ve been a partner of SAP for more than 20 years.

our sap cx portfolio

Other SAP Customer Data Solutions

SAP Customer Identity and Access Management (SAP CIAM)

Transparency is the key to building long-lasting customer relationships. Customer awareness around data security and compliance is growing by the day, and the trend is not showing any signs of slowing down. That’s why you need to have a robust in place which would help you manage your customer data in a way that is consistent and based on their consent.

SAP Customer Identity and Access Management (SAP CIAM) solution ensures you respect the decisions of your customers across all touchpoints. This way, you are giving your customers more flexibility in how they use your platform, making sure their experience is simple and pleasant.

  • Security and compliance
  • Identity lifecycle and authentication management
  • Single identities and sign-on capabilities
  • Self-service capabilities

SAP Enterprise Consent And Preference Management

SAP Enterprise Consent And Preference Management allow you to collect consent and preference information and use it to deliver consent-based marketing. This means no more wasting time on manually tracking which customers provided their consent. Or having a risk of getting in touch with those who revoked it. This lowers your overall brand risk and keeps you off the radar of privacy regulators.

  • Preferences and consent capture
  • Customer data privacy decisions made easy
  • GDPR conform data collection and versioning

Interested in SAP CDP implementation? We're happy to help.