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Customer Data Platform

Complete Customer View, Simplified

Build trusted relationships and deliver personalized experiences across all touchpoints, with the consent of your customers.

Today’s customers are highly aware of how companies use their data. Because of that, they are more willing to provide their personal information that would allow companies to address their needs at the right time, in the right place – but at a cost of higher expectations.

Therefore, you need a sound customer data strategy in order to stay competitive in the market. To unlock the potential of real-time insights, you need to find ways to:

Truly understand your customers and their individual needs
Engage with your customers through all relevant touch points
Get the right data and create a unique view of the customer
Build trust and satisfy privacy requirements

Of course, this is easier said than done. Nowadays companies are relying on multiple systems to collect customer data, which causes serious organizational challenges such as:

  • too many data silos
  • inconsistent data collection practices
  • inability to manage data volume

Your benefits from working on customer data with us

Supercharge Your Growth by Understanding Your Customers

Unknown visitors turned into known, loyal customers

Long-lasting customer relationships based on transparency and control

Actionable insights for rich customer experiences

Wider reach and efficiency

Increased revenue and retention

Reduced cost and risk

Our experts are here for you – free of charge

Join our CDP Expert Chat on 5 July

Book your individual session with our SAP Customer Data Platform expert – and learn how to get the most out of the platform.

Our approach to data

Enhancing your Data Maturity

To unlock the true potential of data, you should first understand what data you have available and where. We’ll start by together defining your customer data maturity model and identifying ways to move up the ladder.

Our agile approach allows us to start with the low-hanging fruits and build up to improve your customer data strategy step by step. We will help you transform from an organization that deals with fragmented data to one delivering personalized omnichannel experiences.

How we help you deal with customer data

Customer Data Platform Implementation

By using a customer data solution, you get a unique cross-channel view of the customer, as well as actionable customer insights to inform your decisions. These platforms are built from the ground up to integrate data source and destination systems in real time, allowing you to stay ahead of changes in customer preferences and behaviors.

The components of a customer data platform allow you to trigger personalized actions across different channels for the entire enterprise. This gives you the opportunity to design and launch hyper-personalized campaigns which target only specific segments of your customers, when and where they are most ready to purchase.

Real-time data ingestion
Data unification and cleaning
Centralized data model
Unified customer profile
Real-time segmentation and insights
Customer journey building

Consent, Identity and Access Management Simplified

Transparency is the key to building long-lasting customer relationships. Customer awareness around data security and compliance is growing by the day, and the trend is not showing any signs of slowing down. That’s why you need to have a robust in place which would help you manage your customer data in a way that is consistent and based on their consent.

A customer identity and access management (CIAM) solution ensures you respect the decisions of your customers across all touchpoints. This way, you are giving your customers more flexibility in how they use your platform, making sure their experience is simple and pleasant.

Security and compliance
Identity lifecycle and authentication management
Single identities and sign-on capabilities
Self-service capabilities

Enterprise Consent And Preference Management

An enterprise consent and preference management strategy and solution allow you to collect consent and preference information and use it to deliver consent-based marketing. This means no more wasting time on manually tracking which customers provided their consent. Or having a risk of getting in touch with those who revoked it. This lowers your overall brand risk and keeps you off the radar of privacy regulators.

  • Preferences and consent capture
  • Customer data privacy decisions made easy
  • GDPR conform data collection and versioning

Looking to do more with your customer data?

Let’s use it to deliver truly omnichannel marketing.

Are you facing challenges while implementing your customer data solution? Our experienced consultants can help.