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SAP Customer Data Cloud

Empower Trust Through Unified Data Management

SAP Customer Data Cloud is a set of customer data solutions that help companies comply with data protection regulations, allowing customers to manage and control the use of their data.

In the time of ever-growing privacy concerns, it is crucial for businesses to establish transparent consent and preference management for their customers. A reliable customer data management system not only enhances security and compliance, but in the long run, helps in building lasting customer relationships. 

This is where SAP Customer Data Cloud comes in. As part of the SAP Customer Experience suite, SAP CDC provides tools and features to help businesses build trust with their customers by giving them control over their personal data. 

Your benefits of using SAP Customer Data Cloud

Smooth and Centralized Customer Data Management

Ensure regulatory compliance

Improve customer trust

Enhance data security

Build long-term customer loyalty

Streamline data management

SAP Customer Data Cloud capabilities

Three Core Solutions

SAP Customer Data Cloud offers three solutions designed to support businesses in critical aspects of customer data management. These solutions include tools for customer identity and access management, as well as for managing customer consent and preferences. Combined, they address key needs of both businesses and customers, and ensure transparency, privacy, and trust in the digital space. 

Customer Identity and Access Management (CIAM) for B2C

SAP CIAM for B2C enables businesses to handle customer identity, consent, and authentication through a unified profile. This allows customers to easily and securely access their accounts and manage their personal information, while businesses are sure they respect the privacy decisions of their customers.   

Key capabilities of SAP CIAM for B2C:  

  • Single sign-on (SSO) for frictionless customer log-in 
  • Social login options, such as Facebook and Google 
  • Customizable authentication and registration forms 
  • Multi-factor authentication for added security 

Customer Identity and Access Management for B2B

SAP CIAM for B2B allows businesses to manage access and permissions for their customers, partners and employees. This solution provides a secure and convenient way for users to access company systems, ensuring data protection and compliance. 

Key capabilities of SAP CIAM for B2B: 

  • Centralized Policy Based Access Control 
  • Partner organization and partner user management 
  • Standard flows for access to the organization’s assets 


SAP Enterprise Consent and Preference Management  

SAP Enterprise Consent and Preference Management helps businesses to collect consent and preference information and use it to deliver consent-based marketing. This means no more wasting time on manually tracking which customers provided their consent, or having a risk of getting in touch with those who revoked it.   

Key capabilities of SAP Enterprise Consent and Preference Management:  

  • Centralized consent and preference management across channels and systems 
  • Automated tracking and reporting on customer preferences and consents 
  • Compliance with global data protection regulations, such as GDPR and CCPA 


We’ve been a partner of SAP for more than 20 years.

our SAP CX portfolio

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Curious to learn more about implementing one of SAP CDC solutions? We are happy to help.