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Data-driven Delight: How Migros Drives Value with Customer Data

Learn from Switzerland's biggest retailer

About the event:

Migros is Switzerland’s largest retail company, biggest supermarket chain, and largest private employer. And they know that to stay in the lead, they have to foster lasting relationships by delighting their customers again and again.

Join us for a live webinar with Migros, where we’ll discuss how they leveraged customer data to transform their approach to engagement – and share insights that will help you start on the same road. We’ll also take a closer look at their specialty store – the first within the Migros group to be based on Emarsys.

From personalized product recommendations based on past behavior and preferences to seamless omnichannel experiences, find out more about the Migros approach to customer satisfaction and long-term loyalty – a key factor in their leadership position.

When: 15 November 2023, from 9:00 to 9:45
Where: Zoom webinar


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What We'll Discuss:

  • Loyalty programs: how Migros is using a modern-day stamp card powered by the SAP Customer Data Platform
  • Personalized customer experience: how to treat each customer as a unique individual with marketing automation
  • Stronger customer relationships: learn to recognize and take advantage of low-hanging fruits around customer data


Mario Kurmann

Lead Product Manager CRM, Migros Fachmarkt AG

Dominik Meier

Product Manager CRM/CX Platform, Migros Genossenschafts-Bund

Marko Nikolic

Solution Architect, NETCONOMY

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