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Omnichannel Marketing Automation

Engagement at Every Touchpoint

Streamline marketing operations and enable customer engagement across all touchpoints, with solutions for omnichannel marketing automation.

Customer journeys are getting more complex, and marketers are struggling to keep up. If you don’t want to lose customers on the way, you need to deliver contextual, personalized messages at the right time and in the right place.

There’s no doubt that a proven marketing automation solution can help. But buying marketing software won’t magically solve all your problems. There is a lot of work that needs to be done around conceptualization, setting goals, and prioritization. Which is when pre-defined features can be extremely helpful.

Our approach to marketing automation

Implementation Made Easy

We guide you through a step-by-step process to ensure the effort is worth the results. Our approach helps you to prioritize and gradually benefit from the implementation.

  • Defining a strategy
  • Consolidating data
  • Defining and building audiences
  • Enabling marketing automation programs
  • Enabling personalization
  • Activating channels

We offer customized tactics based on your overall strategy

From Cold Leads to Brand Ambassadors

Different scenarios require different automation. We work with preset automation tactics to help you get the most out of your implementation. No matter the scenario, we’ll help you automate your marketing efforts to facilitate all customer journeys, from campaign planning all the way to reporting.

Acquisition and conversion scenarios

  • Identify cold leads and re-engage them through personalized campaigns
  • Catch leads before they go cold and drive them to their first purchase
  • Identify leads who are likely to convert and drive them to purchase
  • Welcome new contacts and trigger first conversions
  • Encourage customers who browse without making a purchase, to do so
  • Encourage customers who abandon the cart to finalize the purchase
  • Trigger existing customers to repeat the purchase for access to gifts or loyalty points

Customer lifecycle milestones

  • Enable special 1:1 engagement with your customers
  • Identify first-time buyers and target them directly
  • Identify buyers who are likely to buy more frequently and increase revenue
  • Encourage customers to purchase items commonly bought by other customers who made the same initial purchase
  • Enable cross-promotion of products in the same category to increase cart value
  • Enable post-purchase review campaigns to drive satisfaction
  • Engage inactive leads to win them back
  • Engage with customers who are likely to become inactive and encourage purchase
  • Win back your inactive customers

Product news and updates

  • Alert your customers when the price drops
  • Drive repeat purchases with a regular purchase cycle
  • Alert customers that the products they put on their wish list are back in stock

Innovation and Design Thinking

The first step to a successful strategy is setting your objectives – but sometimes they are not so easy to define. We can help.

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Your benefits from working with us on marketing automation

Better Personalization for Better Engagement

Company-wide data consolidation and aggregation

User-friendly dynamic segmentation in real-time

Omnichannel Campaign Automation (Web, E-Mail, Social Media, Mobile...)

Extensive personalization and recommendation

Customer journey analysis across all touchpoints

Standard integrations with SAP CX components

Pre delivered marketing automation tactics to speed up your marketing efforts

Customer Data Platform

Looking to get a better view of your customer? Customer Data Platform is the key.

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Ready to supercharge your marketing efforts through automation? Get in touch!