SAP Engagement Cloud (previously SAP Emarsys) is an AI-powered platform designed to help marketing teams of all sizes deliver hyper-personalized and relevant experiences. Companies are empowered to optimize their marketing strategies and drive meaningful customer interactions that lead to increased loyalty and revenue.
As an integral part of the SAP Customer Experience portfolio, SAP Engagement Cloud empowers brands to unify touchpoints into an AI-enabled layer. By connecting front-office and back-office operations, it ensures that every customer interaction is fueled by real-time data and strategic business context.
SAP Engagement Cloud benefits
Deliver Next-level Customer Engagement
Drive Revenue and Increase CLV
Get a 360-Degree View
Enhance Brand Advocacy
SAP Engagement Cloud features
Advanced Capabilities for Maximum Marketing Impact
AI-powered marketing campaigns
Personalized customer engagement
Omnichannel marketing automation
Front- and back-office integration
Real-time marketing insights
Integration with SAP CX portfolio