Customer Data Management
Complete Customer View, Simplified
Today’s customers are highly aware of how companies use their data. Because of that, they are more willing to provide their personal information that would allow companies to address their needs at the right time, in the right place – but at a cost of higher expectations.
Therefore, you need a sound customer data strategy in order to stay competitive in the market. To unlock the potential of real-time insights, you need to find ways to:
Of course, this is easier said than done. Nowadays companies are relying on multiple systems to collect customer data, which causes serious organizational challenges such as:
- too many data silos
- inconsistent data collection practices
- inability to manage data volume
Your benefits from working on customer data with us
Supercharge Your Growth by Understanding Your Customers
Unknown visitors turned into known, loyal customers
Long-lasting customer relationships based on transparency and control
Actionable insights for rich customer experiences
Wider reach and efficiency
Increased revenue and retention
Reduced cost and risk
Our approach to data
Enhancing your Data Maturity
Customer data platform features
How We Help You Deal With Customer Data
By using a customer data solution, you get a unique cross-channel view of the customer, as well as actionable customer insights to inform your decisions. These platforms are built from the ground up to integrate data source and destination systems in real time, allowing you to stay ahead of changes in customer preferences and behaviors.
The components of a customer data platform allow you to trigger personalized actions across different channels for the entire enterprise. This gives you the opportunity to design and launch hyper-personalized campaigns which target only specific segments of your customers, when and where they are most ready to purchase.
Enable and Optimize Business Growth With the Right SAP Customer Data Solution
SAP Customer Data Platform
Combine customer data with back office data to get a 360 customer view and make better business decisions.
SAP Customer Data Cloud
Have a full view of customer identity, consent and preferences – to address compliance, build trust and long-term loyalty.
SAP Emarsys Customer Engagement
Push the right data to marketing, commerce, service or sales systems – based on customer preferences – to enable realtime engagement.
