NETCONOMY Leads Digital Loyalty Innovation with SAP’s Modern Loyalty Solution
SAP continues to highlight SAP Customer Loyalty Management, the highly anticipated loyalty solution, at this year’s SAP Sapphire. Coming out in the second half of 2025, this solution promises to deliver customer-centric loyalty programs that are personal, experiential, and relevant.
Part of the SAP Customer Experience portfolio, it not only integrates with existing commerce ecosystems but with the full CX stack – making loyalty a core focus of every customer interaction. This integration allows retailers to leverage customer data across all touchpoints and drive engagement by designing personalized loyalty programs and schemes relevant to their customer base, such as exclusive clubs or individualized offers.
Beyond traditional points and schemes, SAP Customer Loyalty Management aims to equip organizations with experiential journeys and personalized, real-time offers to help earn customer loyalty through integration with the SAP Commerce Cloud, SAP Service Cloud, SAP Emarsys and SAP S/4HANA Cloud Public Edition, retail, fashion, and vertical business solutions.
SAP SAPPHIRE, Orlando 2025. NETCONOMY CCO Thomas Ziegler on stage discussing the benefits and potentials of SAP Loyalty Management.
Key features that enable this are:
- Loyalty profiles that connect every shopper with a cloud-based loyalty wallet, facilitating targeted and personalized offers, entitlements, and real-time basket analysis
- Multi-brand loyalty management, as well as shared loyalty programs with partners that centralize loyalty programs across regions and markets, enabling combined brand programs for gaining market share
- A single place for omnichannel promotion planning with real-time redemption to deliver any type of offer, digital payment, and gifting to all customers on any channel
- Loyalty journey planning that delivers experiential omnichannel journeys tailored to customer needs through personalized commerce, marketing, service, and retail interactions
- Quantifiable metrics that track promotion performance and loyalty-related liabilities, linking to financial systems to measure ROI, and enable settlements with the member and partner brands
NETCONOMY, with our extensive expertise in retail loyalty strategies, is proud to be one of the first implementation partners for this groundbreaking offering. We are already engaging with select customers on readiness assessments and strategic roadmap development, and we’re pleased to be part of a small group of partners working on the initial lighthouse projects. This proactive approach ensures retailers can move quickly once the solution is released.
“This solution represents a significant step forward for retailers looking to transform their customer loyalty initiatives,” says Jörg Wesiak, Head of Innovation and Consulting at NETCONOMY. “Having worked closely with SAP during the development phase, we’ve already aligned our implementation methodology to help customers maximize the platform’s capabilities from day one.”
SAP recognizes the value of strong partnerships in bringing this solution to market.
“Partnering with organizations like NETCONOMY is critical for driving innovation and ensuring the seamless deployment of new solutions,” says Yaron Gur-Ari, Head of Product Management, SAP Customer Loyalty Management. “Their expertise and deep understanding of the industry empower retailers to push boundaries and effectively pilot cutting-edge loyalty initiatives that deliver real value to both businesses and their customers.”
NETCONOMY’s established expertise in customer loyalty makes us a natural first-choice partner for retailers looking to implement the new SAP solution. With a proven record of designing and deploying strategic loyalty architectures across multiple retail segments, NETCONOMY brings both the business strategy expertise and technical implementation capabilities required for successful adoption.
“What makes this solution particularly powerful is its seamless integration with existing commerce ecosystems,” explains Sophie Oppacher, Digital Loyalty Consultant at NETCONOMY. “Our team has been actively consulting customers on loyalty program innovation for the past several years, preparing them for this type of advancement. We’re uniquely positioned to bridge the strategy-to-implementation gap that often challenges retailers.”
The SAP Customer Loyalty Management solution is expected to be generally available in Q3 2025, but NETCONOMY is already engaging with select customers.
Ready to transform your loyalty strategy? Connect with NETCONOMY today for a personalized consultation.
