How Douglas Drives Customer Engagement With AI-Generated Product Descriptions
Are your product teams wasting hours on manually writing descriptions for every product in your catalogue? Learn how Douglas tripled the number of product descriptions it creates while improving their quality, thanks to our AI-powered solution.
Creating product descriptions that are engaging for the audience but also on-brand and SEO-friendly is a big challenge in digital commerce. Especially for a leading retailer like Douglas, which has thousands of products in its online store.
In this session, we explore how Douglas and NETCONOMY used AI to turn information from suppliers and manuals into product descriptions that wow and delight.
We will go in-depth on why Douglas decided to go down this road, what the whole process looked like, the benefits they are seeing, and what they are planning next when it comes to data and AI.
What You Will Learn During the Session:
- The state of AI: how far it has come and why you should care
- Challenges of creating product descriptions and why we answered them with AI
- How Douglas tripled their number of product descriptions while increasing quality
- How to get started with using AI in your own company
Your Expert Speakers:
Anja Hiebler
Customer Director, NETCONOMY
Lone Reichert
Project Manager Global Marketing Operations, Douglas