SAP Emarsys Customer Engagement is an AI-powered platform designed to help marketing teams of all sizes deliver personalized and relevant experiences to their customers. Companies are empowered to optimize their marketing strategies and drive meaningful customer interactions that lead to increased loyalty and revenue.
SAP Emarsys is an integral part of the SAP Customer Experience portfolio that enables marketers to effortlessly engage with customers across channels like email, mobile, social media, and the web. This integrated approach ensures a seamless omnichannel experience catering to each customer’s needs and preferences.
SAP Emarsys benefits
Deliver Next-level Customer Engagement

Increase efficiency by automating marketing operations

Execute all your campaigns through a single solution

Get a 360-degree view of the customer

Reduce customer churn

Increase customer lifetime value
SAP Emarsys features
Advanced Capabilities for Maximum Marketing Impact






SAP Emarsys tactics
Always Be the First to Launch Crucial Customer Engagements
SAP Emarsys tactics are pre-built campaigns that marketers can quickly deploy to achieve a specific marketing goal. These tactics are designed to address different marketing scenarios, offering an adaptable and efficient approach to customer engagement.
Whether aiming to increase customer retention, enhance the customer lifecycle, or drive targeted promotions, tactics provide all the necessary tools.
SAP Emarsys tactics were created after a careful analysis of the most successful programs by Emarsys customers and aim to provide marketing teams with powerful, ready-to-use features for the most common scenarios.
These tactics empower companies to quickly deploy new strategies and react to customer needs and are considered the ultimate differentiator of SAP Emarsys in the crowded marketing automation market.