Powering the Autonomous Enterprise: NETCONOMY’s New ERP Practice Launches July 1st

Front office, meet back office. We are proud to announce the launch of our new ERP business line, led by Patrick Pierron.

NETCONOMY is now uniquely positioned to offer true vertical end-to-end business orchestration. By anchoring your digital revenue operations and backend processes to the SAP Customer Experience suite, we unite Engagement, Sales, Service, Commerce, and Loyalty into one continuous flow. By managing CX, Data & AI, and ERP under one roof, we’re stripping away the complexity of traditional setups to help you drive predictable revenue faster.

We sat down with NETCONOMY’s CEO Martin Barzauner, and Patrick Pierron, our new Executive Director ERP Practice, to talk more about this new direction and how they see the market developing in the coming years.

Why Is NETCONOMY Expanding Into ERP Now?

Martin Barzauner: “Our clients in retail, consumer products, and manufacturing are operating under intense pressure. They must protect margins in an unforgiving market, comply with strict new regulations for traceable supply chains, and find a way to get their AI investments out of pilot testing. When data is disconnected, even the best AI models fly blind. This operational bottleneck is exactly why this is the right time for us to enter the ERP space. It is no longer enough to just optimize the front-office, we must connect it directly to the core backend.”

Patrick Pierron: “I joined NETCONOMY because we share the vision of an end-to-end approach to business transformation. In my 16 years of SAP consulting, I have seen many companies spend millions customizing their backend databases to fit specific processes. When they want to upgrade their systems or launch a new business model, this custom code traps them in slow, expensive project cycles. We are entering the ERP space to change that – helping businesses break through operational bottlenecks by focusing on a clean core strategy.”

For over 25 years, we have built highly successful digital platforms that help brands connect with their customers. But a beautiful online storefront is only half the battle if your backend databases are disconnected. By uniting Customer Experience (CX), ERP, and cloud-native AI, we build one intelligent revenue engine, directly linking front-office experiences with back-office operational reality.”

What Makes NETCONOMY Uniquely Positioned on the Market?

Martin Barzauner: “Traditionally, businesses have had to manage multiple partners and internal teams to handle their Customer Experience (CX), data and AI, and core ERP projects. This setup creates immense management overhead, conflicting roadmaps, and broken data flows.

To solve this, we have built Europe’s first truly integrated SAP practice. We deliver CX, Data and AI, and ERP from a single, unified setup. By bridging these three areas under one roof, we eliminate the friction and drastically reduce complexity and management effort for our clients.”

Patrick Pierron: “Traditional system integrators operate in deep silos where the team setting up your online store rarely speaks to the team configuring your finance or supply chain database . We are breaking down those silos. We connect your front-office experiences directly to your back-office operational reality, creating one intelligent revenue engine.”

What Exactly Is a Clean Core Strategy, and How Does It Benefit a Business?

Patrick Pierron: “To help a business launch new digital tools in days instead of months, we help to adopt standard SAP best practices rather than writing custom code. Moving twenty years of highly customized, siloed code into a cloud environment is not a true business transformation. It is simply hosting existing technical debt in a more expensive place.

A clean core allows you to unwind that technical debt safely, making your business highly agile on the outside while remaining resilient on the inside.”

Martin Barzauner: “Generic systems integrators often default to heavy customizations because it is what they have always done. We work differently as an enterprise orchestrator, deploying top architects alongside your business leaders from day one to implement cloud-native principles. We build a unified data engine that plugs directly into your commerce platforms, ensuring that your core systems remain clean and easy to upgrade.”

Who Is This New Integrated SAP Practice Designed For?

Patrick Pierron: “We are focusing on two primary groups of businesses. First, we help established SAP users migrate from on-premise legacy systems directly to the public cloud. We clean up their core database step-by-step so they can start using advanced AI features without disrupting daily operations.

Second, we work with businesses that are new to SAP, moving them from legacy systems like Microsoft Dynamics directly to cloud architectures. Skipping the legacy on-premise stage allows them to avoid customization debt entirely. They can establish modern, scalable business models with minimal financial risk and much faster implementation times.”

Setting the Stage for the Autonomous Enterprise

By uniting your front-office experiences with a clean, cloud-native backend, we build the foundation for the autonomous enterprise era where data flows smoothly, AI executes processes at scale, and your teams are freed up to focus on strategic growth. We are ready to roll up our sleeves and help you build a digital core that actively drives your business forward.