Scoring Loyalty: How 11teamsports Turns CX into a Game Changer
Watch the on-demand session to learn how 11teamsports uses a bold customer experience strategy to turn customers into lifelong fans.
11teamsports is a leading European team sports retailer with stores and online shops in 24 countries. The group has several strong banners (or brands) under its umbrella each focusing on different sports such as kickz (basketball) and top4running.
To help them achieve their ambitious growth goals, we developed a unified CX strategy for the whole group that focuses on:
- cutting costs by removing redundancies between brands and optimizing processes
- increasing revenue by providing actionable customer insights
- creating long-term loyalty through memorable customer experiences.
In this on-demand session –recorded live as part of OMR 2025 – we’ll walk you through the entire process and share insights that will help you do the same in your own company.
We will go in-depth on what challenges 11teamsports faced, how we answered them, and what are our plans for the future.
What You’ll Discover:
- What were the initial business and technology challenges of the 11teamsports group
- How we established a future-proof CX strategy based on five main pillars
- What is the platform vision and architecture and how they support the CX strategy
- How we implemented the new CX strategy in both online and offline worlds
- What are we planning for the future together with 11teamsports
Speakers:
Sebastian Schneider
Senior Director IT + Infrastructure Project Management and Sustainability, 11teamsports
Markus Unger
Customer Director, NETCONOMY