Contact us
Home Resource Hub Events

OMR Festival 2024: NETCONOMY and Tchibo Masterclass

Unlock Customer Insights for Tailored Experiences

About the event:

The Online Marketing Rockstars Festival (OMR) is a major event bringing together digital marketing and technology leaders from around the world. We were thrilled to again be a part of OMR in the SAP Exhibitor space.

Together with our customer Tchibo, we held a Masterclass on using customer insights to craft tailored experiences that boost engagement and loyalty.

Access the Masterclass recording – available in German only.
Watch now

Sip by Sip – From Data to Experience

Masterclass: Customer Orientation at Its Best - How Tchibo Uses Data-Driven Insights for Seamless Personalization

Tchibo has become one of Germany’s largest consumer and retail companies by providing an outstanding customer experience. Now, the focus of Tchibo is on offering these experiences in a seamless and highly personalized way across all channels – using data-driven insights and diverse integrations from the SAP portfolio.

Watch our Masterclass on-demand to learn how to:

  • orchestrate personalized experiences across all touchpoints by leveraging data from across your ecosystem
  • optimize touchpoints along the customer journey to drive brand visibility
  • boost customer value growth efficiently with automated tools.

Speakers

Michael Großegger

Customer Director, NETCONOMY

Kristina Büttner 

Marketing Director, Tchibo

Christoph Kastaun

Director of IT, Tchibo

Fill in the form to get your Masterclass recording – available in German only:
#Event
Share:
Powered by  GDPR Cookie Compliance
Privacy Overview

We also provide information about the use of our website to entities such as social media, advertisers, and companies providing data analysis services. Cookies are divided into: necessary cookies, performance cookies, and advertising cookies. We use the necessary cookies regardless of your consent. They are necessary for the website to function and cannot be switched off in our systems..

When you visit any website, it stores or retrieves information on your browser, mostly in the form of cookies. This information is about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. We use some types of cookies regardless of your consent. They are necessary to establish and maintain communication transmission over the electronic communications network, as well as to provide the online communication service explicitly requested by you.

NETCONOMY GmbH, Bahnhofgürtel 77-79 / 7, 8020 Graz, Austria („NETCONOMY GmbH” or “we”) will be the controller of your personal data.

By clicking "Accept all cookies" you agree to our use of all the previously mentioned types of cookies.