In times of slower growth, companies focus on optimizing their business and increasing profits. Consequently, customer lifetime value becomes a crucial metric that impacts their long-term success and financial health.
Based on our work with customers, we are sharing eight SAP Emarsys Tactics that will help you increase your customers’ total lifetime value. Emarsys Tactics are ready-to-use marketing automation programs designed around specific use cases or industries.
We’ve grouped the eight Emarsys Tactics into three categories, depending on their goal and the overall context:
- celebration campaigns
- win-back campaigns
- post-purchase campaigns
Celebration Campaigns
Celebration campaigns are a great way to show your customers that you care and help boost customer engagement and long-term loyalty.
The Emarsys Tactics you can leverage here include:
Birthday celebration: Everyone likes feeling special for their birthday, so this is an excellent opportunity to surprise your customers with a gift tailored just for them.
Registration anniversary: Show you always remember a special date with a registration anniversary campaign. This tactic is a great way to engage one-on-one and lower customer churn.
First purchase: Delight your shoppers with a little cherry on top when they make their first purchase. This surprise will make the experience more memorable and increase the likelihood of a repeat purchase.
Win-Back Campaigns
We’ve all heard it before – finding a new customer costs more than retaining an existing one. That’s why win-back campaigns are particularly effective in increasing the customer’s lifecycle value.
There are many win-back tactics you can choose from within Emarsys, but the ones we found most valuable are:
Abandoned cart: Give a little nudge to customers who placed items in their carts but never ordered them. Research shows that customers regularly open and act on these emails and often complete the purchase when reminded.
Abandoned browse: This tactic is an excellent motivator for website visitors who repeatedly look at the same product but do not make a purchase. To sweeten the deal, you can offer them a discount related to that specific product.
Defective customers: Catch your customers before they go to the competition with this Emarsys tactic. The system will identify customers who seem likely to become inactive and encourage them to make a purchase with tailored recommendations and promotions.
Post-purchase campaigns
Post-purchase campaigns focus on turning your first-time buyers into long-term customers.
They generate more revenue and increase the customer lifetime value while building closer relationships and improving customer experience.
Here are the two Emarsys tactics we recommend you use for your post-purchase campaigns:
Repeat purchase gamification: Motivate your existing customers to remain active through gamification. With each purchase, they’ll get exclusive rewards and gifts, ensuring they always come back for more.
Cross-selling: This Emarsys Tactic encourages active customers to make an additional purchase by offering them products or services that are complementary to the one they just bought and that others have found valuable in the past.
Final Thoughts on Emarsys Tactics
Emarsys Tactics are a terrific way to speed up your time to market since the automation is already set up. You only need to create the copy and visuals before launching the campaign. The tactics also include multiple channels such as social media, email, and SMS so you can reach your customers wherever they are.
By including SAP Emarsys Tactics in your marketing, you are guaranteed to increase customer engagement, lower churn, and boost customer lifetime value. But it’s not just about revenue.
With the help of SAP Emarsys, you can make your customers feel valued at every step of their journey – turning them into advocates and ensuring they stay loyal in the long run.
