How to Win Hearts and Market Share with Omnichannel Loyalty
The difference between a successful loyalty program and the one that just drains your budget, often comes down to a single, frustrating customer experience.
Think about your best customer – the one who raves about you on social media and regularly buys from you online. Imagine them walking into your flagship store and filling up their basket. But at the checkout, they are treated like a complete stranger and given a coupon for a product they’d never buy. So you just made them feel like their entire relationship with your brand is all in their head.
That single interaction points to much bigger problems than just an awkward interaction:
- a broken omnichannel strategy
- wasted marketing spend on a customer you just alienated
- customer data that’s trapped in silos
But what if you could change that? What if your loyalty program could become your most powerful engine for growth?
Download Our Step-by-Step Guide to Profitable Loyalty Programs
This isn’t another boring report filled with buzzwords. It’s a straightforward guide for leaders who want to see a real return on their loyalty investment.
We wrote it to give you a clear blueprint for turning your program into a strategic asset.
Inside, you’ll discover:
- Why the “buy 10, get one free” model is dying and why the future is about rewarding interactions, not just transactions.
- The single source of truth that’s non-negotiable for success: a 360-degree customer view that finally lets you know who your customers really are.
- A practical, 5-step blueprint for designing, launching, and evolving a loyalty program that customers love and your CFO will approve of.
- How to build the right tech foundation that connects your CRM, CDP, and POS systems instead of creating more data silos.
- A peek inside the playbook of a major European retailer who slashed costs and increased agility by moving away from their clunky, outdated loyalty platform.
This guide is for you if you’re a CMO, Head of Loyalty, or CX leader tired of pouring money into programs that don’t move the needle. It’s for the CIOs and CFOs who need to see a clear path to profitability.
Authors and Contributors
Manuela Fritzl
Digital Strategy Consulting Lead, NETCONOMY
Sophie Oppacher
Digital Strategy Consultant, NETCONOMY
Nikola Pavlovic
Content and Communications Strategist, NETCONOMY