
Key Insights from SAP Connect Las Vegas: The Future of AI and Data in CX

The SAP Connect in Las Vegas clearly highlighted the forces currently reshaping the enterprise world. The energy and conversations centered around a future driven by AI, data, and intelligent applications, offering a compelling vision for the future of Customer Experience (CX).
Our Customer Director, Daniel Reicher, attended the event and shared his perspective on the key developments:
“What impressed me most in Vegas was how tangible AI has become. It’s no longer about pilots or proof of concepts, it’s about measurable business outcomes happening right now.”
This focus on practical application and real-world results was a recurring theme. Here are the two most significant trends Daniel believes will shape the industry.
A New Era of Collaboration: The Rise of Agentic AI
One of the most prominent themes was the emergence of Agentic AI. SAP is moving beyond AI as a simple tool and reimagining it as a collaborative partner. The introduction of new role-based AI assistants in Joule, designed to work alongside employees in their daily tasks, exemplifies this shift.
Each assistant coordinates a set of AI agents capable of acting autonomously to complete tasks and surface insights in real time. With SAP planning to launch up to 40 of these agents by the end of 2025, we are entering a new phase of human-machine collaboration: AI that works with you, not just for you.
For us at NETCONOMY, the implications for Customer Experience are profound. Instead of replacing people, this technology focuses on augmenting their capabilities. By reducing friction and accelerating decision-making, it frees up teams to focus on high-value, strategic work and the critical customer moments that matter most.
Breaking Down Silos: The Power of Connected Data
Equally significant were the advancements in data management and integration. SAP announced the new Business Data Cloud Connect and expanded its strategic partnerships with industry leaders like Google Cloud and Databricks.
This new capability enables zero-copy, bidirectional data sharing, allowing SAP data to flow seamlessly between ecosystems while preserving its business context. This development effectively removes one of the most persistent barriers in enterprise AI and analytics: the need to move or duplicate data across platforms.
For businesses, this means faster innovation and more trustworthy insights across their entire technology landscape. By building open, connected data ecosystems, companies can combine SAP’s structured business knowledge with the scalability of modern cloud platforms to create measurable impact and unlock new opportunities.
From Insight to Action: A Defining Moment for CX
The discussions at SAP Connect were pragmatic, grounded, and centered on achieving real business outcomes. The focus has clearly shifted from AI as a buzzword to AI as a critical enabler of business strategy—from simplifying decision-making to personalizing customer journeys at scale.
For us at NETCONOMY, the message is clear: the future of CX will be built on a foundation of connected data, intelligent automation, and human-centered design. The innovations showcased in Las Vegas provide a clear roadmap for bridging the gap between data and experience.
We are inspired by this vision and excited to help our customers navigate this new landscape and turn these powerful technological advancements into reality.
If you’d like to hear first-hand impressions from Daniel, feel free to connect and reach out to him on LinkedIn.