Evolutionary Migration of Virgin Megastore’s Commerce Solution

Project Highlights

Highly customizable commerce solution

3 countries live with more to come

Arabic language integration

Reduced time to launch new shops

About Virgin Megastore

Virgin Megastore is an international entertainment retailing chain, founded in early 1976 by Sir Richard Branson. In the MENA region, Virgin Megastore today is the leading entertainment lifestyle retailer. A one-stop-shop for all entertainment needs.

With its unique shopping experience and an omnichannel presence spanning physical stores, online stores, as well as a variety of supporting channels and services, Virgin Megastore has created a new dimension in entertainment retail.

Virgin Megastore MENA is part of Azadea Group, one of the top five retail groups in the region, operating over 600 stores in 13 markets, 53 brands across Fashion, F&B and Sports.

The problem with being first: to stay there, you must keep running!

Project Goals

To stay in the leading position, Virgin Megastore had to modernize the existing commerce platform, making it highly flexible and ready for future new features.

Make the current platform modularized and highly customizable
Follow modern design standards and apply the same design for Arabic language
Enable different checkout processes for different product types
Enhance order-management process
Enable the sale of digital products and services
Multi-country and multi-language rollout

Source Code & Architecture Checkup

Evaluation of the current architecture, identification of improvements
Source code review, analysis with a focus on high-priority bugs, potential security vulnerabilities and recommended measures
Introduction of tools and standards to raise code-quality

Commerce Cloud v2 Assessment

Architecture and data-migration readiness assessment
Evaluation of CCV2 advantages over other hosting options
Preparation of the timeline and collaboration plan
Preparation of deployment and testing plan

Business Feature Definition

Feature set definition and prioritization
Alignment with migration timeline to minimize risks and dependencies
Rollout roadmap preparation to combine the projects and features

Upgrade & Migration

System upgrade performed seamlessly in parallel with implementing features
Architecture and database cleanup, HMC to back office migration
Alignment of future milestones with project and feature deployments

Platinum Upgrade

Technical upgrade analysis, step-by-step simulation
Upgrade to a targeted SAP Commerce release
Go-live review, code verification
Production deployment 2011 commerce cloud version with the latest feature set

Enhancement & New Feature Enablement

Evaluation of future scenarios and necessary features
Rollout to other countries
New checkout and payment options

Achievements

State-of-the-art B2C online shop
Introduction of digital products
Integration of loyalty programs for different markets
Streamlined order management process
Seamless checkout process
Reduced time of the order-to-delivery process, thanks to various payment methods and courier services integrated
Reduced time to launch new shops in other countries