Digital Self-Service as a Central Point of a B2B Relationship
As many as one third of all B2B buyers prefer to use digital self-service option according to a McKinsey research. And this is true no matter the industry, size, or geography.
But even though many companies tried to implement some sort of digital self-service solution, most failed to fully integrate it into their system. As a result, their customers found the new solution difficult to use and either switched suppliers or went back to the conventional way of doing things.
Together with our partners from SAP, we’ve developed a comprehensive introduction to digital self-service and outlined the reasons why it will become a significant driver of value in the B2B space.
Download ‘Digital Self-Service as a Central Point of a B2B Relationship‘ to understand why right now is the best time to implement digital self-service, why this change is both a business and a technological challenge, what are the consequences for companies who fail to make this transition, why SAP is the best technology partner to make this switch with.
Authors and Contributors
Alex Timlin
Chief Expert CX and CRM, SAP
Martin Barzauner
CEO, NETCONOMY
What ‘Digital Self-Service as a Central Point of a B2B Relationship’ Covers:
- The Thing with Trends (and What it Means for Today)
- Why Rewiring the Business Is So Difficult but Necessary
- What Happens If Companies Fail?
- Why Renewing the ERP Alone Does Not Solve the Problem
- The Necessary Approach: Separating Transaction from Value
- Digital Self-Service as the Central Point of a B2B Relationship
- When Done Right, There Is No Better Fit Than SAP