2025 B2B Buyer Benchmark Report
We asked 900 B2B executives what they really expect from their buying experience. The answers might surprise you.
Does This Sound Familiar?
You can order a taxi, a takeaway, and a week’s worth of groceries from your phone in about five minutes. It’s seamless, transparent, and almost… enjoyable.
But ordering a critical component for your production line? Or restocking essential materials for your wholesale business? That’s a whole different story.
Suddenly you’re navigating clunky portals, chasing down quotes, digging through emails for order history, and wondering why pricing is such a well-kept secret.
Your buyers feel that frustration every single day. They live in a B2C world, and they’re bringing those expectations to their work.
Download our Report and Stop Guessing What B2B Buyers Want
Along with our partners at Contentful, we went straight to the source. Instead of another jargon-filled report with vague predictions we created a practical guide packed with straight-to-the-point insights from 900 B2B leaders on what they actually want, right now.
Here is what you’ll find:
- The #1 Frustration Revealed: Discover the single biggest friction point that’s costing you sales (hint: it’s not what you think) and the straightforward way to fix it.
- Self-Service is Non-Negotiable: Find out why 83% of buyers call self-service tools “incredibly important” and what that means for the future of your sales team.
- Industry-Specific Insights: Stop guessing. See the exact digital features that matter most to buyers in manufacturing, wholesale, and other key industries.
- Human Touch vs. Automation: Learn when buyers want to talk to a person and when they just want to click a button. Getting this balance right is the key to loyalty.