Digital Innovation and Design Thinking
Shaping Ideas into Real-World Impact
Digital innovation can’t be truly successful unless it’s based on two key ingredients – customer centricity and design thinking. Why? Because both of these put the customers, and their needs, at the center of everything you do.
Focusing on the human aspect of your customers when ideating, creating, and applying technology allows you to come up with the best possible solutions to improve the customer experience. As a result, you will be rewarded with increased trust and long-term relationships.
- 88% of consumers will switch to a competitor after having three bad experiences (CCW Digital)
- 73% of consumers say a good experience is key in influencing their brand loyalties. (PWC)
- Companies that lead in customer experience outperform latecomers by nearly 80%. (Qualtrics)
- 84% of companies that work to improve their customer experience report an increase in their revenue. (Dimension Data)
Our approach to digital innovation
We Put Your Customer First
Based on the design-thinking methodology we’ll work together on defining and implementing your digital vision, by putting your customer in the spotlight. As we are all about doing what works best for you, we can do this either on-site or get creative in one of our innovation spaces. The choice is yours.
Here are the steps we’ll go through together:
Explore
The first step is focused on discovering your innovation potential. We’ll help you think differently than your competition and define your long-term vision.
Discover
Here we’ll discover your customers’ needs. You will gain a deep understanding of challenges, trends, ecosystems, and new technologies – all from your customers’ perspective.
Design
Now that you understand your customers and their needs, it’s time to identify new use cases and start prototyping. And of course – test, test, test.
Deliver
Almost there. We’ll start rolling out your new solution to a test audience which corresponds to your customer base. This will help us get a clearer view of how “real users” behave and feel.
Run and scale
Finally, your new solution is up and running. Still, together we need to keep our eyes open for improvements and extensions to sustain your “Best in Class” positions.
Benefits of our approach to digital innovation
Making Sure You Are Ahead of the Competition
We work with a global network of innovation and design-thinking professionals that will make sure the solution we come up with is the best fit for you.
Our CX Innovation Hub
A Space Designed to go Beyond the Limit
Our CX Innovation Hub, located in beautiful Vienna, is the home base for our customer-facing design and innovation workshops. The space is designed to be truly flexible, allowing us to host both big and small workshops, and it includes creative areas for individual breakout sessions.
