Lead Generation & Performance Marketing Manager (f/m/x)

Over the past 20 years, NETCONOMY has grown from a startup to a 500-people team working across 10 European locations. We believe in the power of agile and cross-functional collaboration, bringing together people from various backgrounds to create outstanding digital solutions.

YOUR JOB 

In this role, you´ll develop and execute comprehensive marketing campaigns that guide prospects from initial contact to conversion. You’ll lead multi-channel campaign planning and optimization, leverage HubSpot automation and AI-powered tools, and analyze performance data to drive growth and deliver measurable results.

Your job’s key responsibilities are:

• Developing and executing comprehensive, multi-channel marketing strategies focused on generating high-quality leads

• Planning, managing, and optimizing campaigns across multiple channels (e.g., paid social, email, content marketing, events) to drive sales and contribute to overall business growth

• Driving continuous improvement in campaign performance through rigorous A/B testing of various elements (e.g. landing pages, ad copy, targeting) and applying user experience best practices

• Configuring and managing automated marketing workflows within HubSpot to nurture leads and personalize customer experiences

• Collaborating closely with the marketing team (content creators, designers and ad specialists) and Business Evolution team to ensure aligned messaging, seamless lead handoff and achievement of lead generation objectives

• Monitoring and managing marketing budgets, ensuring campaigns deliver optimal ROI and adhere to established cost-effectiveness targets

• Leveraging AI-powered tools to innovate campaign strategies, personalize campaign messaging and enhance performance tracking and analysis

• Analyzing campaign data using tools like Google Analytics and various Ads Managers, and developing comprehensive reports with actionable insights to optimize performance and inform future strategies

YOUR SKILLS

• 3+ years of experience in a B2B or B2C marketing role, preferably with a proven track record of successful lead generation (agency experience or experience in a fast-scaling environment is a plus)

• Exceptional ability to plan, coordinate and execute marketing campaigns with clearly defined lead generation objectives and measurable KPIs

• Creative mindset for developing compelling campaigns that capture audience attention and drive high-quality leads

• Proven experience with conversion rate optimization (CRO) and A/B testing methodologies

• Advanced proficiency in analyzing marketing data and generating actionable insights using tools like Google Analytics and ad managers such as Google, Facebook or LinkedIn

• Highly organized and capable of managing multiple projects simultaneously in a fast-paced environment

• Hands-on experience with marketing automation platforms such as HubSpot (or similar)

• Comfortable exploring and implementing AI tools to enhance campaign ideation, execution and optimization

• Proven ability to collaborate effectively with cross-functional teams to align marketing efforts and maximize impact

• Strong communication skills in English

OUR OFFER

While we’re one company, each location has unique aspects and benefits. Here’s a glimpse of what to expect:

• Flexible Working Models: Early bird or night owl? Thanks to our flexible working models you start your work day when and where it fits you best.

• Career Development & Onboarding: Start your journey in NETCONOMY with a structured onboarding and mentoring phase and continue with individual training opportunities.

• Company Summit: Exchange professional and personal experiences at our annual in-house conference! One of the highlights of our company Summit is the vibrant networking environment it cultivates.

• Social Events: Join your colleagues and build new connections at our social events like pizza & games evenings, hiking, and Christmas party, and celebrate milestones together. It´s on us!

• Snacks and Wellbeing: Fuel your productivity and taste buds with our monthly meal allowance and discounts at partner restaurants.

• Mobility Support: Choose eco friendly transportation! As we take our responsibility for the environment seriously, we support your climate-friendly transportation costs.