Winning in Tough Markets: How to Build a Powerful Revenue Engine
About the event:
Let’s be honest – traditional sales models are struggling to keep up with the B2B market.
Factors like rising costs, changing customer expectations, and complex go-to-market strategies require a new approach. And companies focusing on customer-centric growth and end-to-end digitalisation are the ones that will come out on top.
Join industry leaders from SAP, Horváth, and NETCONOMY to learn how to:
- Rethink outdated sales strategies to achieve sustainable growth.
- Optimize your go-to-market approach for higher efficiency and profitability.
- Build an integrated, data-driven revenue engine to outperform competitors.
- Leverage automation and AI to personalize and scale customer engagement.
Whether you’re in sales, customer service, marketing, or IT, this session will provide you with the right tools to grow your business.
Session Agenda
session took place on 8 April 2025
materials are available now
- Welcome and Introductions
- Growth in difficult markets
Solutions for a broken distribution model
(Johannes Kiekhöfer, Horváth) - From challenges to a high-performance sales organization
With integrated SAP solutions and the right partner to successful implementation
(Martin Barzauner, NETCONOMY) - The comprehensive advantage
SAP’s end-to-end portfolio for sustainable B2B growth in challenging times
(Nils Tinnermann, SAP) - Q&A and Closing
Meet the Experts:
Nils Tinnermann
Senior Vice President – Leiter Geschäftsbereich Manufacturing & Automotive, SAP
Johannes Kiekhöfer
Head of Business Unit Sales, Marketing & Pricing, Horváth
Martin Barzauner
CEO, NETCONOMY