Winning in Tough Markets: How to Build a Powerful Revenue Engine

Proven strategies to optimize sales, enhance automation, and drive growth in challenging times.

About the event:

Let’s be honest – traditional sales models are struggling to keep up with the B2B market.

Factors like rising costs, changing customer expectations, and complex go-to-market strategies require a new approach. And companies focusing on customer-centric growth and end-to-end digitalisation are the ones that will come out on top.

Join industry leaders from SAP, Horváth, and NETCONOMY to learn how to:

Rethink outdated sales strategies to achieve sustainable growth.
Optimize your go-to-market approach for higher efficiency and profitability.
Build an integrated, data-driven revenue engine to outperform competitors.
Leverage automation and AI to personalize and scale customer engagement.

Whether you’re in sales, customer service, marketing, or IT, this session will provide you with the right tools to grow your business.

When: 8 April 2025, 8:30–10:00
Where: Online session (MS Teams)

Please note that the session will be in German language only.

Reserve your seat and build a winning revenue engine!

Session Agenda

Tuesday 8 April 2025

8:30–10:00

Welcome and Introductions
Growth in difficult markets
Solutions for a broken distribution model
(Johannes Kiekhöfer, Horváth)
From challenges to a high-performance sales organization
With integrated SAP solutions and the right partner to successful implementation
(Martin Barzauner, NETCONOMY)
The comprehensive advantage
SAP’s end-to-end portfolio for sustainable B2B growth in challenging times
(Nils Tinnermann, SAP)
Q&A and Closing

Meet the Experts:

Nils Tinnermann

Senior Vice President – Leiter Geschäftsbereich Manufacturing & Automotive, SAP

Johannes Kiekhöfer

Head of Business Unit Sales, Marketing & Pricing, Horváth

Martin Barzauner

CEO, NETCONOMY