Webinar Recording: Inside the 2025 B2B Buyer Benchmark Report


Find out how to turn insights from 900 B2B executives and purchasing leaders into real-world decisions that drive revenue.
A Frank Conversation About What Works (and What Doesn’t)
After surveying 900 B2B executives for our 2025 B2B Buyer Benchmark Report, we knew we had to talk it through.
In this on-demand session, Jörg Wesiak (NETCONOMY), Alex Timlin (SAP), and Michael Reynolds (Contentful) discuss the insights from the report, share stories from the field, challenge old assumptions, and offer practical advice on where to focus your efforts for the biggest impact.
In this session, you’ll learn:
- Why 83% of Buyers Demand Self-Service: Hear the panel discuss the crucial mindset shift from ‘sales enablement’ to ‘buyer enablement’ and why your portal should be treated as a revenue engine, not a cost center.
- The Surprising Barrier to Adoption: It’s often not the customers who resist change. Hear the panel’s advice for getting your own sales team to embrace new digital tools and become strategic advisors instead of gatekeepers.
- A Simple Fix for “Price Transparency”: Your pricing might be complex, but showing it doesn’t have to be. Learn how standardizing your commercial model for most customers can free up your sales reps to focus on the high-value deals that matter most.
- The Low-Hanging Fruit for AI: Tired of the AI hype? Our experts cut through the noise to pinpoint the simple, effective AI tools (like smarter reordering) that you can implement for a quick, measurable win.
- Where You Can Start Tomorrow: Feeling overwhelmed? Get a clear, actionable starting point. The panel reveals the “boring” everyday processes that are easiest to automate and deliver the fastest ROI.
Our Expert Panel

Alex Timlin
Chief Expert, SAP Customer Experience

Michael Reynolds
Senior Solution Architect, Contentful

Jörg Wesiak
Head of Consulting, NETCONOMY