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Customer Engagement in the Focus: SAP NOW Switzerland 2021

Customer Experience Roadmap: How Migros handles changing customer demands

The COVID-19 situation has drastically changed consumer behavior, challenging businesses to adjust customer experience strategies in order to meet their needs. Switzerland’s largest retail company MIGROS is one of the industry front-runners in leveraging innovative technologies to enable maximum synergy effects and offering a comprehensive customer experience across all channels. Remo Gisler, Head of Digital E-Commerce at Migros, and Natascha Bantel, Sales Executive at NETCONOMY, share insightful details on how Migros successfully connects the dots of SAP® Customer Experience solutions to react to customer demands and increase loyalty.

Remo Gisler, Head of Digital Commerce, Migros Genossenschaftsbund
Natascha Bantel, Sales Executive, NETCONOMY

Visit us at our virtual booth and receive further information concerning industry-relevant case studies and customer success stories. Use the digital chat to connect with our experts who are happy to answer your questions and kick-off the digital journey together with you.