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Customer Engagement in the Focus: SAP NOW Switzerland 2021

Customer Experience Roadmap: How Migros handles changing customer demands

The COVID-19 situation has drastically changed consumer behavior, challenging businesses to adjust customer experience strategies in order to meet their needs. Switzerland’s largest retail company MIGROS is one of the industry front-runners in leveraging innovative technologies to enable maximum synergy effects and offering a comprehensive customer experience across all channels. Remo Gisler, Head of Digital E-Commerce at Migros, and Natascha Bantel, Sales Executive at NETCONOMY, share insightful details on how Migros successfully connects the dots of SAP® Customer Experience solutions to react to customer demands and increase loyalty.

Remo Gisler, Head of Digital Commerce, Migros Genossenschaftsbund
Natascha Bantel, Sales Executive, NETCONOMY

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