Predicting Brand Love: The AI-Driven Future of Retail Loyalty

Somewhere in your organization, a team spent weeks building a tiered points program. Developers built it, legal signed off, and your marketing team launched it with a lot of hope – then repeat purchases stayed flat, and customers redeemed their points for a discount before quietly going back to being strangers.

That’s the real cost of a program like this. Beyond the developer hours or the licence fees, it’s the meeting where you explain to your leadership team why last quarter’s loyalty spend didn’t increase customer retention, again.

Join NETCONOMY and SAP for Predicting Brand Love: The AI-Driven Future of Retail Loyalty – a free session on what’s replacing point-based programs.

Date: Thursday 13 August 2026

Time: 9:30–10:30

Instead of a system that only reacts once a customer has already bought (or already left), we’ll show what an autonomous, AI-driven loyalty program looks like in practice. Fewer generic vouchers, and more moments that make a customer feel like your brand actually gets them.

What You’ll Walk Away with

• The autonomous shift: How to move from manually built campaigns to loyalty workflows that run, and improve, themselves.
• SAP Customer Loyalty Management: A look at the engine behind multi-tier reward programs that scale without a developer on standby for every new promotion.
• Joule and agentic AI: How autonomous agents decide, in real time, which retention move actually works for each customer.
• The NETCONOMY Blueprint: A practical framework for turning an AI loyalty vision into a program that pays for itself, illustrated with real customer examples.

We’ve already helped one of Europe’s biggest retailers build a next-generation loyalty platform at enterprise scale. We’ll bring some of what we learned along with us.

This session is designed for marketing and loyalty leaders who:

• know their current loyalty program isn’t pulling its weight
• need a credible way to grow customer lifetime value and cut churn
• want a business case that will hold up in front of their leadership team
• are curious where SAP’s agentic AI actually fits into loyalty