Personalization on the Rise

About the event:

Personalization and hyper-personalization have become critical strategies for businesses aiming to deliver tailored customer experiences. Personalization involves customizing interactions based on basic customer data, while hyper-personalization goes a step further by leveraging advanced analytics, AI, and real-time data to create highly individualized experiences.

In this session, we will explore the importance of adopting these approaches to drive customer loyalty, engagement, and conversion. We will discuss why companies should prioritize hyper-personalization, how to begin implementing it, and key considerations that need to be taken into account.

This webinar is part of Data Retail webinar series by SAP.

When: 24 October 2024, 11:00 am CET
Where: online webinar