OMR Festival 2023
About the event:
Online Marketing Rockstars Festival (OMR) is one of the biggest events that brings together digital marketing and technology leaders from the entire world. This year, we will be part of OMR within the SAP Exhibitor space.
Find our team at the booth or visit the Masterclass with our customer Läderach and let’s discuss how to create a “premium” customer experience through digital transformation with SAP.
When: 9 to 10 May 2023
Where: Hamburg Exhibition Hall
Unlocking The Secret Ingredient for Success:
Session #1: Läderach Chocolatier Suisse’s Journey to Creating a "Premium" Customer Experience through Digital Transformation with SAP
Wednesday, 10 May
12:45–14:45
Läderach Chocolatier Suisse, a premium chocolate confectione, is our customer who strives for an exceptional experience everywhere they interact with consumers. Läderach fans have traditionally connected to the brand through retailers. Now, they want to connect directly – and that means digitally.
Join this Masterclass to learn how to:
- use valuable insights from Läderach’s digital transformation journey to design a premium customer experience
- orchestrate a personalized experience across every touchpoint by activating data from across your ecosystem
- build the right strategy and roadmap to drive a successful digital transformation
You’ll participate in interactive discussions, where you’ll discover the latest trends, technologies, and strategies for success.
Speakers:
- Remo Gisler, Global Head of Digital, IT, Portfolio, Läderach
- Patricia Krall, Global CX Advisor, SAP
Beyond Satisfaction
Session #2: The Importance of CX Strategy in Business Growth
Wednesday, 10 May
15:00
Right after the Läderach session, join us at the SAP Customer Theatre where we’ll discuss the role of CX strategy in driving growth.
During the session, we’ll outline the steps to developing a winning CX strategy and highlight how it generates faster time to market, higher sales, and strategic growth.
Speaker:
- Thomas Ziegler, Chief Customer Officer, NETCONOMY
Are you coming to OMR 2023? Schedule an appointment with our team.