Beyond Points: How to Design a Profitable Loyalty Program

Why Strategy (Not Technology) Is the Key to Brand Love

Most loyalty programs are failing. Customers are members of over 17 programs on average, but they’re only active in about half of them.

The main reason is that companies start with technology, not strategy – jumping to a shiny new platform without establishing a solid foundation to build on.

Join our on-demand session to learn:

• The “Great Loyalty Disconnect”: Why today’s customers (especially Gen Z) expect way more than just points and what they actually want.
• From Cost Center to Profit Driver: How to build a “loyalty flywheel” that uses data to fuel growth instead of just draining your budget.
• The 3-Step Strategic Blueprint: How to properly define your program’s vision, goals, and structure before you spend a single euro on technology.
• Lifting it from the Grave: The first practical steps to take to revive your current program and build a “Loyalty North Star.”