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One Step Ahead in B2B Commerce: The Success Story of KLINGER

Digital strategy today is among the highest priorities in B2B industries, with a comprehensive commerce platform being the starting point for change.
But what if there are too many entities and requirements to fulfill? Where to start? And how to assure the project will be a success?

KLINGER is the world’s leading manufacturer of industrial sealing, fluid control, and fluid monitoring with subsidiaries or representatives in 60 countries worldwide. Learn how they succeeded in addressing a global market with a centralized digital strategy while providing as much flexibility as needed to the local subsidiaries.

The Challenge

With every subsidiary being a separate legal entity with its own commercial power in the local markets, KLINGER had to tackle various challenges:

  • Give subsidiaries legal independence while uniting them all on the same platform
  • Increase scalability and sales efficiency
  • Combine global and local requirements in the product catalog
  • Enable data integration from different ERP systems
  • Facilitate rollouts across the globe
  • Guarantee relevance by redirecting visitors to the corresponding subdomain

Key Takeaways

With expert guidance from NETCONOMY and the implementation of SAP Commerce Cloud, KLINGER introduced a new commerce platform with template rollouts for every country. Join us to hear the story about KLINGER’s road to:

One Platform
that covers centralized requirements and allows local adaptations
Scalability and flexibility
that ensures quick country rollouts
internal processes, increased sales efficiency and revenue

Stefan Kögl, Digital Strategy Manager at KLINGER

As part of our digital strategy, we aimed to bring our international subsidiaries onto our e-commerce platform to meet the different demands of each market in which we are active. NETCONOMY has provided us with a flexible solution that helps us along this journey.