Austrian Post launches shöpping.at
Even the venerable Österreichische Post (Austrian Post Office) cannot extricate itself from digital transformation: Explore how the long-established company took a major leap forward in its journey into the digital age by launching its new online-marketplace ‘shöpping.at’.
Read the full interview Launch shöpping
Source: The Produktkulturmagazin, issue Q2 2017.
Copyright 2017 – The Group of Analysts – All Rights Reserved
AlphaTauri – A New Star In Red Bull’s Brand Universe
In the current issue of the Produktkulturmagazin:
Ahmet Mercan, Head of Global Consumer Products at Red Bull, talks about the launch of the lifestyle-giant’s innovative ready-to-wear-clothing label AlphaTauri.